Often senior executives genuinely believe they are communicating with employees when it comes to matters that affect them. Unfortunately, they often underestimate the number of matters that includes, for the fact is that most high level decisions will affect employees in one way or
another. (That’s why a new law recently went into effect in Britain forcing employers to answer employees’ questions on any changes or decisions that affect them.)

So how do you know what is important to employees and what to tell them? Well, you need to put yourself in the position, the mind, the heart of employeesone employee at a time. If you were that person, what would you be worried about right now in the current situation? What would be important for you to know? What is the worst thing that could happen, and would you want to know about it in advance? How would you want to be told?

Of course, you can’t answer those questions yourself. You need input from the very people you are trying to understand. Depending on how much you can discuss or how much is already known, you might ask a few individuals what the grapevine is saying, and what people are worrying and wondering about.

Now, armed with this information, draft the answers to the questions. Of course they must be truthful answers, for insincerity is easily recognized and will deal a death blow to your communication efforts. Then they must be couched in terms that are clear and uncompromising, but also considerate and compassionate. It’s worth spending some time on this partlack of commitment to your message is also easily read and will automatically raise the cynicism level among employees.

Next comes dissemination of the information. There is, as we all know, no shortage of communication technology in the business world. However, the way a person receives news can dramatically affect how he or she feels about it, so you need to choose the medium very carefully. E-mail can be perceived as cold and unfeeling in many cases, although it is useful for routine updates that don’t have emotional overtones. Some messages are better spoken, either by managers to their groups or by the CEO to the whole organization.

If the messengers don’t have highly developed communication skills, it’s worth engaging the services of professional speech writers or presentation coaches to help them, but be sure the message remains honest, clear and compassionate.

And above all, follow through on your commitments and promises. Nothing turns employees off more than empty words, but sincere, caring, ongoing communication can form the basis for building employee engagement when the present time of turmoil ends.

Just like art and fashion has evolved, so have the various styles of wallpaper, earlier wallpaper was made to resemble the various tapestry styles, as fashion style and taste of people evolved, the wall papers became more and more diverse. Just like clothing, technology and so many other things today, wallpaper has now come to reflect the taste and moods of a home owner. With the numerous advances in technology, the method of printing wallpaper too has advanced, earlier massive offset printers, or block printers were used to manufacture wallpaper, where as today more and more people are turning to digitally printed wallpaper for their homes.

Today wallpaper is classified based on the commercial application, and is divided into two categories commercial and home use wallpaper

Commercial Wallpaper

Commercial wallpaper is usually printed on thicker, and more resistant paper. Since commercial wallpaper (as the name suggests) is used in retail outlets, hotels, discos etc. The wallpaper has certain health and safety specifications that it must meet like being fire resistant etc. Apart from the health and safety requirements, there are additional requirements like being easy to clean, dust and dirt resistant etc. What has made commercial wallpaper making an entirely different section, is that more often than not commercial wallpaper involves customization like having a company logo printed or having custom designs, this is where having a digitally printed wallpaper comes in handy, as the imagery that is produced using digitally printed wallpaper is far superior when compared to wallpaper printed using traditional methods.

Wallpaper for home use

The earliest and oldest application of wallpaper is for home use, wallpaper for home use is by no way inferior to commercial wallpaper, as it too has to meet strict quality control guidelines, however the added advantage that wallpaper for home use has is that, it is easier to apply when compared to commercial wallpaper, and in addition you can have multiple wallpaper in the same home (compare this to commercial establishments where the wallpaper is uniform throughout). Just like commercial wallpaper, digitally printed wallpaper is available for home users also, the biggest benefactors of digitally printed wall paper have been home owners, who can now either get custom wallpaper with a particular design built, or can choose to adorn their home walls with some of the greatest works of art ever made. The choices that wallpaper today has bought to home owners is just mind boggling, and all it takes to get customized wallpaper made is a photograph or image of your design.

Whether you’re an experienced business owner or are just starting out (or thinking about starting a business), there are 5 crucial steps you need to take at the beginning of the year to assure the 2006 is your most prosperous year ever.

1. If you have not done so yet, take advantage of the greatest tax shelter available today: the opportunity to start a small business and organize your business activities to generate multiple streams of income for you.

If you have been thinking about starting your own business but are still sitting on the fence, resolve to take action today! With the internet making getting into business for yourself easier and more cost-effective than ever, there’s no excuse for not taking that crucial first step.

2. If you already own your own business make sure that you’re generating income from more than once source.

This way, if changing economic conditions exercise a negative effect on one stream of income, you are not left high and dry (so to speak!). If you’re involved in network marketing, you’ll have to make a point of ignoring those who would have you focus exclusively on a single company (often start up) that might not be around 5 years from now). You can and should diversify (within reason, of course!).

3. Make sure that you are using the most advantageous structure for operating your business.

This applies to you whether you have a traditional bricks-and-mortar business, operate a UPS Store franchise, or are operating an e-business doing affiliate marketing.

If you’re operating your business as a sole proprietor, as most small business owners do, your business is not in the most advantageous position to reap the fruits of the generous tax deductions available to small businesses. More important, you are placing all your personal assets, including your home, your vehicle, your personal savings, and your family’s future at risk.

Today, it’s no longer as cumbersome as it used to be to establish an alternative business structure that will protect you from such risk. And with all the resources now readily available to the average person at minimal cost, you don’t have to incur massive legal fees just to get started.

4. Resolve to learn the information you need to know to operate your business in the most profitable manner.

Continuing education about structuring and operating your business is an absolute necessity for the entrepreneur. Even if you have an accountant or attorney on your mastermind team, how do you know if she has the knowledge and sophistication to handle this for you properly? Unfortunately, too many, do not, and their lack of expertise can cost you thousands of dollars. If your accountant or attorney tells you, for example, that you “don’t need” an LLC or corporation to do business, you’ll know to run–do not walk–out of their office as quickly as possible and search elsewhere for competent advice.

In addition, even if you have compentent counsel, it is your responsibility as a business owner to operate your company in accordance with governent requirements governing corporations, partnerships and LLCs.

5. Adopt a Mindset that Focuses on Tax Reduction as a Way of Life

The largest single expense of most Americans is taxes. To optimize your bottom line, you must be up to date on which expenses are tax deductible for your business and keep proper records to document them. Using a credit card–even a personal card dedicated to your business–and an accounting program that is specifically for businesses–we recommend QuickBooks by Intuit–will help you immensely in keeping track of your expenses. It can be bought at a substantial discount on eBay.

Implementing these 5 steps might sound complicated at first, but they are well worth the trouble. Remember that in running your business, “Keep it simple” can be costly advice. What simplest–setting up shop as a sole proprietor, operating on a cash basis, using your personal bank account instead of a separate business account for your business, and failing to track and document expenses using appropriate business accounting software–can hazardous to your financial future.

Take advantage of the fresh start spirit of the New Year to implement these 5 tasks, and you’ll be on your way to making this year your most profitable ever.

Copyright 2006 Azur Pacific Associates. All media and formats known and unknown. All rights reserved.

It’s true that acquiring new customers will help your business grow. However, your current customers are the lifeblood of your business and keeping them happy should be your highest priority. Here are a few ways to make sure your customers keep coming back.

* Understand lost customers. Many business owners mistakenly believe that customers choose to patronize other companies solely because of better prices. While pricing can be a concern, customers often head to the competition when they don’t feel valued.

A change of lifestyle may have also created a situation where customers no longer need your product. By staying in touch with their needs, you might be able to adjust your offering to continue servicing them.

* Know your customer’s top priority. Maybe it’s reliability or speed or cost. Your company should know your clientele’s No. 1 priority and consistently deliver it. Remember, customers’ desires change frequently, so ask yourself this question every six months.

* Acknowledge the lifetime value of customers. The lifetime value of your customers is the income you would gain if a customer stayed with you as long as they could possibly buy your product or service.

For example, the lifetime value of a customer employing a financial adviser could be several decades and could span several generations. Treat the parents well and you could win the children’s business.

* Create a positive first impression. Good first impressions tend to generate loyal customers, and you get only one chance to make a positive first impression. Appearance is important. The exterior and interior of your business should be neat and clean.

* Listen to the customer. Employees should listen actively to customers. Reassure your customers that you genuinely want to help them. Customers will judge your business based on the politeness, empathy, effort and honesty of your staff.

* Address and resolve complaints quickly and effectively. Inevitably, your employees will encounter unsatisfied customers. Whether they’re returning an item or changing a service, customers expect a fair policy. If you cannot offer a resolution immediately, let the customer know when he or she can expect an answer.

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Blowing Your Own Leadership Horn
by Brent Filson

There are two streams of competitiveness running through every organization. The first goes outward: It’s the organization’s competitive activities toward its competitors. The second goes inward: It’s the competitiveness of leaders inside the organization who are vying against one another for power, recognition, privilege and promotion.

To be successful in the second, leaders must not only do well in their jobs but they must also be able to have their bosses and colleagues perceive they do well.

In other words, they must be able to publicize themselves — or, to use the vernacular, blow their own horns.

I submit, however, that if one simply puts lips to the horn of publicity and blows hard — i.e., makes an outward show of publicizing oneself — such efforts will turn out to be discordant and counterproductive. The result will be people turning their backs on you rather than having them hum your tune.

Though it is necessary to blow one’s own horn as you climb your career ladder, it is also necessary to know how to do it. After all, there is an art to the effort. Here are four steps that you can follow.

(1) Identify an area in your organization that needs better results. The art involves not just selecting the right results but doing so in cooperation with others. Make sure that when you shine light on the lack of results, you do not embarrass somebody who has been tasked to get those results. Instead of making beautiful music, you could end up on somebody’s enemies list! Get the responsible person’s permission to focus on the area.
(2) Put together a team whose task it is to achieve those results. Blowing your own horn means that you want to be seen, not as the Lone Ranger, but as a team player. Ensure the results can be achieved with a team. Enlist members to join the team by giving leadership talks. (What’s in it for them to be part of the team?) Be aware, as you form the team, of any hard feelings or rough edges that might surface between and among team members and others in your organization who have a stake in the results. If you lead an endeavor that causes hard feelings, it’s better to have never started it in the first place.

Moreover, the new team must be not only be formed, it must be MARKETED. Both of these efforts require communications tools and skills, which can take numerous forms. First, to describe the new team or service, communications must be employed to fully define its purpose and operating principles, and the people who are involved in it. These communications tools are descriptive in nature and may include everything from biographical back-grounders to product descriptions and data sheets.

(3) Achieve the results. Execution and achievement of the targeted results is absolutely critical to this phase of horn blowing. Make sure you score a win even if it’s only a partial win. The idea is to get the low hanging fruit at the outset to show others that your team is succeeding, and then go for the bigger results later.

(4) Publicize the results. This is one of the most important steps of all, and it is a step that few leaders follow. They might put together a team that gets a few wins, but they have no idea how to publicize their efforts. The first rule in this is: To blow your own horn most effectively, make sure YOU DON’T TAKE CREDIT FOR THE RESULTS — YOUR TEAM MEMBERS TAKE CREDIT INSTEAD! Your efforts will get torpedoed if they look at all self-serving.

To highlight the successful products and services achieved by your team, you can put together white papers, data sheets, presentation papers and case-history articles.

Don’t make this a one-time effort. You must be continually looking for results that are flagging, putting together teams to achieve the results, then marketing and publicizing the achievements.

In this way, when you blow your horn in your organization, the music you’ll be making can accompany you on a fast-rising career-trajectory.

The most effective marketing campaigns include a combination of different media. The more places a potential customer sees a brand or message-from TV, radio, newspapers and online-the more likely they’ll remember it. However, small businesses tend to rely primarily on local print and Yellow Pages advertising because they believe TV advertising is out of their reach.

Now there are new companies using technology to make TV advertising easy and affordable. One such company is Spot Runner, a unique new ad agency that has dramatically lowered the cost and complexity to develop an ad campaign. By putting the entire process online, the agency can provide a complete TV ad campaign for as little as $500 a month.

Creating the campaign takes just a few days. Clients start by logging on to Spot Runner’s Web site and selecting an ad from a library of thousands of professionally produced ads. The agency personalizes the ad with the business’ specific information and then, using its proprietary technology, creates a customized media plan. Clients can advertise on any broadcast and cable channel available, such as CNN, ESPN and Lifetime. Once the client approves the ad and the media plan, the agency gets it on air.

“We’re a small boutique firm and TV advertising allows us to compete on an equal footing with the larger firms in town,” said Ryan Lapidus, founder of the Lapidus & Lapidus law firm. “To see our ad on TV, side by side with Fortune 500 companies on major channels, is really exciting.”

Spot Runner offers these five important tips to creating an effective marketing campaign:

1. Understand your audience and the messages that will resonate with them. A campaign geared towards homeowners is very different than one geared to teens.

2. Pick a campaign to fit your objectives. A campaign to raise brand awareness will require a different strategy than one to promote a new product or sale.

3. Choose an ad that reflects your company’s brand values and image.

4. Make it easy to understand. People are thinking of other things when they see your ad. Don’t make them think. Make them act.

5. Invest in your company’s growth through a sustained marketing campaign. Advertising works over the long term by increasing awareness of your company among new customers and serving as a reminder to your existing customers.

Whether you’re a professional, a retailer or a service provider, television advertising can fit into your budget and be an essential part of your marketing activities.

But some cracks are starting to appear in the foundation. Hes been close to missing payroll twice. Hes delaying supplier payments. Even worse, he chose not to bid for a major government contract because he couldnt afford to. Thats true he couldnt afford to bid for new business. He was afraid of having to add more employees and buy more materials.

How can that be?

Like most business owners, Peter extends terms to his clients. They usually pay him in 30 to 45 days. But, since Peter runs a small business, his suppliers demand that he pay them in 10 days. Plus employees need to be paid every two weeks.

In summary. Peter has clients that want to pay in 45 days and suppliers/employees that want to be paid in 10. Since the company does not have a lot of money in the bank, the math doesnt work.

Is there a solution? Yes, Peter should consider factoring his invoices to fix his cash flow. Factoring will provide him with the necessary cash to pay suppliers and employees, while eliminating the 30 to 45 day wait to get paid.

Invoice factoring works as follows:

1. You deliver the product or service and invoice your client
2. You send a copy of the invoice to the factoring company for financing
3. The factoring company advances you up to 90% of the invoice. You get immediate funds.
4. Once your client pays the invoice, the transaction is settled

With factoring, Peter will be able to meet his current obligations. His company will also have enough cash on hand (or liquidity) to bid on new job proposals, allowing him to grow the business and take it to the next level.

The most common mistake people make early on is setting an hourly rate that it too low. You have to get your small business clients used to paying a certain hourly rate up front. It is very difficult to raise your rates up to where they should be after the fact. Increase of 5 – 15% overtime are ok but if you need your hourly rate to jump form $5 to $85, you will likely lose all of your current customers.

Setting a low hourly rate in the hopes of attracting new clients is a poor strategy. These clients expect low rates in the long term and you can’t afford to give permanently discounted hourly rates. By charging too little you may have to effectively dump your whole client list and start over. This could put you out of business real fast.

If you want to attract a few clients fast, you can do a grand opening special. Offer a low hourly rate for one type of service or for a one-month contract. This will bring customers in the door but does not set up an expectation that your rates will stay low forever.

The Bottom Line on Hourly Rates

If your hourly rates are too low you will have a hard time scaling up your business. You want to attract customers that will be long-term regular clients. If the hourly rates you use to secure those customers are not sustainable long term then your relationship with these clients will not be long term either: lack of long term clients spells lack of business success!

Copyright MMI-MMVI, Computer Consulting Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

Internet marketing is obviously different than offline marketing. In order for your website to stand a chance against all the million websites that are out there you need to know how to generate traffic. This may sound like an impossible mission but the answer clearly lies in opt-in list building.

It is understandable that most first time visitors on your website will not make a purchase. That is why you have to be willing to give them something that will make them want to fill in their email address. This in fact is the concept of an opt-in mailing list.

Many marketers have come to understand that a well built opt-in list is the key to profit margin increase. Clearly that is why so many people are using their freebies to increase their opt-in list. The key concept is that the more people that sign up for your free stuff, the more able you are to reach like minded people. It is a time tested marketing strategy that has great impact.

Opt-in list building is about getting your internet business the publicity it needs. It is clear that the word free does in fact allow people to let go of their precious email address. Therefore you do not have to opt for the illegal warped version of opt-list building – SPAM. List building is indeed a wonderful and perfectly legal way of website promotion.

An opt-in list is the evidently the most powerful tool that you can posses in order to make your internet marketing a serious success. It gives you the opportunity to make your subscribers aware of what your product can do for them without actually saying so.

Internet marketing through opt in list building is about building a relationship with your subscribers. You need to understand what it is that your subscriber wants and you have to be willing to part some of that information along.

This way you can give your subscribers what they want while at the same time wetting their appetites to what you have to offer. A more effective relationship is thereby built this way and your profits will start seeing their way to the sky.

Communication throughout a Six Sigma project is very important because the power and scope of Six Sigma demands a significant commitment from everyone in the organization. Six Sigma successes require clear and open communication at all levels to transcend departmental barriers that would otherwise cause confusion. In addition, any change in an organization will meet some resistance, either intentional or just because of inertia. When management can effectively communicate that it is behind that change and can communicate the positive aspects of the change, resistance can be countered and overcome.

Company leadership must be willing to give Six Sigma teams all of the tools and information necessary to apply Six Sigma concepts to their day-to-day activities. It is crucial in Six Sigma projects to clarify the rationale, expectations, goals, and sequence of steps in the process. Six Sigma teams with clear, written goals accomplish far more in a shorter period of time than teams without them could ever imagine. This is true everywhere and under all circumstances. Documentation of the Six Sigma process is the opportunity to resolve any misunderstandings of the deployment. A schedule is developed that outlines the strategy to take the process from its current state to one that is within statistical control and in line with the company’s Six Sigma goals. Roles need to be clearly defined in how individuals contribute to the schedule and strategy. Employees assess how they can contribute to the organization through the information they receive. A team’s quality goals should be set to tie in with the overall company quality improvement goals. This happens only when the team has the knowledge they need.

Lack of clarity in communicating business information is probably more responsible for frustration and underachievement than any other single factor. It is unfortunately way too easy to not realize that communication is falling short of your organization’s needs. Often senior managers sincerely believe they are adequately communicating with employees. However, managers can easily underestimate the number of issues on which employees need information and how much information they need.

How do you know what is important to employees and what to tell them? You need to put yourself in the position of the employees. If you were that person, what would be important for you to know to do your job? What would you be worried about in the current situation? What information would help you deal with change? How would you want to be told? You can’t answer those questions yourself. You need input from the very people you are trying to understand. Communication is a two-way streetlistening as well as talking. Asking a few individuals what is being said, what people are worrying and wondering about.

Also be aware that the way a person receives news can dramatically affect how he or she feels about it, so you need to choose the medium very carefully. E-mail can be perceived as cold and unfeeling, although it is useful for routine updates that don’t have emotional overtones. Many messages are better delivered in person, either to individuals or to the team as a whole.

Communication skills take practice. Always be sure the message remains honest, clear and compassionate. Have integrity and build trust. Don’t say what you don’t mean. Don’t promise anything that you cannot or will not fulfill. Above all, follow through on your commitments and promises. Nothing turns employees off more than feeling betrayed. Sincere, caring, and constant communication will form the basis for building employee engagement throughout Six Sigma deployment.